Imagine the market ranking of sports brands as a talent show. The voting cycle of the audience has changed from the four years of the previous major sports events to one year or even six months.
On July 26th, German sports brand Puma and Curry sneaker sponsor Under Armour released the second quarter earnings on the same day. With revenues of $1.33 billion and operating profit of $58 million, Puma maintained its overtaking against Under Armour, which earned $1.2 billion and expanded its losses to $95.5 million. Read More>